Posted by sarahmacjordan on December 17, 2013 in 5089366052 with Comments closed |

I’ve permanently moved to my original website, 5719690676


Posted by sarahmacjordan on November 4, 2013 in Uncategorized with Comments closed | (315) 522-3459

Ahhhhh money, it’s a beautiful thing. If you’re a hooper, you’ve probably asked this question or seen others ask, “how much should I charge?”


This article will help you increase your confidence in your ability to set fair prices. So you’ll have extra money to buy more hoops! Yessss.

Read on to learn how you can come up with your own prices that are fair to you and the hooping community as a whole.

If you’re a newbie and therefore you feel unsure about yourself, keep practicing until you are confident and ready to perform. You’ll always feel a wee bit scared until you do it once. After that, it’s a breeze.

If your work is not high quality, then don’t sell it. It’s as simple as that.

For example, if you just started making hoops, and your hoops are all crooked, don’t sell them.

If you want to teach classes, but don’t know the first thing about lesson planning or managing a group, don’t start until you learn how. (On a side note, I have a free video training series if you’re interested in teaching kids. I also have a paid course, but these 3 vids are free. Sign up here to get the free vids.)

Charging less because you are new is not the answer. Does the new shoe store in town charge less because it’s new? No!

For example, If you are a new* fire hoop performer, and you are doing everything the experienced fire hooper does, you should be charging similar rates.

Charging much less to get a few gigs would be undercutting…more on that in a moment.

(New does not mean this is the first time you’ve picked up a fire hoop. New means you have honed your skills and are performance-ready and it’s your first few performances.)

Low pricing (or not pricing at all!) reflects low self worth or low confidence. Like wise, if you charge too much and don’t feel worthy, you’ll have a tough time earning that amount.

How do you increase self worth and confidence? It takes time and work and the results are worth it. Here’s a few tips:

*Create affirmations and read them out loud daily
*Hang out with positive people
*Take a sea heath

What about Volunteering?
Don’t get me wrong, you can volunteer at a charity event if you want. Just do it for the right reasons.

Do it because you want to help a good cause, not because you’re afraid to talk about money.

Do it for photos of yourself hooping, not because you hope to be seen and book paid gigs there (it rarely happens).

Do it to practice entertaining in front of others. Not because you’re hoping it will lead to a paid gig…it almost never does.

Customers assume that a paid act will be more professional than someone who’s volunteering. Price is an indicator of quality.

People assume a higher priced item is worth more. They’ll value something less if it’s free.

So how do we prove ourselves to customers and show that we have a high quality product? You show it with price.

That doesn’t mean you have to be the most expensive.

“Nobody will think you’re great if you’re the cheapest.” Except for ultra cheap people.

People who are cheap just buy on price alone. They will hire someone who charges less than you the moment they find them. They do not make good customers.

So it’s better to have customers who like what you have to offer instead, and not ones who just buy based on price.

Undercutting and charging too little hurts us all, because it will make cheap performances the standard. It makes it harder for those of us full time hoopers to charge fair prices against ultra low prices.

So how do you know what to charge?

Here’s how:
Grab a sheet of paper. Figure out exactly how much your expenses are for the month.

I’m not talking about extras like hoops, but things such as: rent, food, water, electricity.

We’ll use $1500 as an example.

And we’ll use a kids party entertainer as an example since that’s what I do with my hooping and teaching skills.

Once you have a number of the minimum you need to survive, think of how many gigs you’d like to do per month.

Let’s say you’d like to be booked at least 2x per week. So since there are 4 weeks in a month, we’ll multiply that by 2 to get 8. We’ll divide $1500/8 to get $187.50

So the minimum that you can charge (just to survive) per gig is $187.50. For an hour to 2-ish hour gig, that’s pretty reasonable. (Of course it will vary depending on where you live, where you are performing, and what others are charging etc).

Of course if the gig requires you to travel out of state or stay somewhere overnight, you would account for that as well.

I do have a premium training class, but this article is free. If you’d like to continue receiving free insider tips, subscribe to my free newsletter by clicking here.

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You’ll never quit your day job without this one thing

Posted by sarahmacjordan on October 31, 2013 in Uncategorized with Comments closed | 4089015092

The other day a friend posted something in a hoop dance forum that shocked the hell out of me. I’ll tell you about it in a moment.

What she said prompted me to write this article, where I’ll cover:

*The ONE thing that is essential to your survival as a professional hoop dancer. Without it, you will NEVER quit your day job.

*What Jenna Marbles taught me about business.

I close the lid of my laptop with a click. I can’t believe what I just saw.

That funny line from David goes to the dentist echoes in my ears…”Is this real life?”

Zoey (name has been changed) has been a friend of mine for a few years. Whatever Zoey wants, Zoey gets…except for one thing.

Zoey has all the latest LED hoops, expensive clothes, a fancy schmancy car, and eats out at the ritziest sushi restaurants.

She goes to festival after festival and parties the weekends away. It seems like her life is one never-ending party.

But when I recommended an inexpensive book or course to Zoey, she makes excuses about not having the time or money.

This is what shocked me: Zoey thinks of herself as poor. She said so in the forum.

Zoey is all about appearances, and although she is smart, she does not make good decisions. She is up to her eyeballs in debt. She buys the wrong things.

Zoey lacks confidence and her business is failing.

But it’s not all her fault. She’s never HAD to succeed because her family always bails her out.

“People who succeed invest in themselves first.”-Derek Halpern

In the 4-ish years that I’ve been a mentor to other hoop dancers, I’ve noticed a trend or pattern.

The most successful people invest in bettering themselves and education (not necessarily college). The rest make excuses.

Let me rephrase that. You don’t need a college degree to be successful.

You DO need to educate yourself about what you intend to accomplish.

“Learners are Earners.”-Marie Forleo

Education comes in many forms. Including books, courses, blogs, youtube videos, just to name a few.

We all have the same amount of time every day. What matters is how you choose to spend it.

At Hoop Camp, I learned that Jocelyn Gordon (she’s been an inspiration for many years) are both in B School.

And we’re both super fans of 2674747786

Denise’s course changed my life. It’s the 1 thing that I still use every single day.

It’s helped me earn thousands of dollars. I love Denise!

Joceyln at the Wanderlust Festival in Lake Tahoe

Joceyln at the Wanderlust Festival in Lake Tahoe

It’s no surprise Jocelyn and I have both seen our businesses grow in leaps and bounds.

And we’ve both started our own Hoop Teacher Training programs.

Jocelyn’s program is called 9184926698 and includes hooping, yoga & meditation.

While my hoop teacher training shows how to create, market and sell your kids hoop dance classes FAST using my proven methods.


So in case you missed it, the one thing that will help you is taking your education seriously.

Yeah, Yeah. I went to college. But what I learned AFTER college is what propelled my business forward.

I couldn’t have done it without another thing…something that Jenna Marbles practically oozes. (wait, that sounds gross)

Kermit, Jenna and Marbles

Kermit, Jenna and Marbles

If you’ve never watched Jenna Marbles on Youtube, get out from under that rock and prepare to laugh your ass off.

Do you think she gives a flying rat’s butt that she isn’t universally liked? No way!

Some of Jenna’s videos have millions of views, and some of them have hundreds of “thumbs down.”

That is what happens when you become well-known. People form an opinion about you.

The key is not to care what everyone thinks. It’s all about confidence.

You might have to fake it at first, but if you can’t be your number one fan, you will cry and fall apart when you learn that the entire world doesn’t think you are amazing.

If you know you are amazing, it won’t matter that some stranger says you aren’t good at hooping (or whatever).

Ten years ago I had severe acne. I’m taking about deep cysts in my cheeks, not a puny teenage zit. And when my Mom told me to stop spending so much money on creams because “they aren’t working”, I cried and cried and cried. I wanted to peel my face off.

On a side note, what healed my skin completely was ditching dairy. Mom was right about the creams.

My Mom wasn’t being mean. She was telling me the truth. She was trying to help. I wasn’t confident back then.

So if you aren’t confident, I want you to know that it’s temporary. You can change. You can become confident.

Stay tuned because next week I’ll be sharing tips for increasing your confidence as a hooper.

If you liked this, click 2293952989 to subscibe.

Please share this with a friend if you think it will help them.

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6 surprising ways to earn money as a hoop dancer

Posted by sarahmacjordan on October 25, 2013 in Uncategorized | 5413238053

If you’re hooper interested in making money doing what you love, you might be surprised to learn that there are loads of OTHER ways to make money as a hoop dancer.

I’m not talking about making hoops either.


When I first started my hoop business 4 years ago, I thought I had it ALL figured out. I would just perform and sell hoops and teach (and run myself ragged) and everything would be GREAT!

I made really decent moolah…enough to not have another job.

But I was tired and grouchy. Making 10 hoops to fill orders at 2am sucked. Not having free time on the weekend sucked. Doing everything myself…sucked.

Thank goodness I invested in myself and took some nullipennate.

In this article, I’m going to show you:

*6 not so obvious to make money as a hoop dancer

*Why you don’t have to be the best to succeed (and what you need instead)

*The one thing that will keep you broke for years, and how to turn it around

What I won’t cover here: Performing, teaching & making hoops, because they’re blatantly obvious.

Passive Income
Passive income is fabulous. You might be wondering what it is.

Passive income means you do the work first (to create a product) and then you just sell the product.

For example, my Hooping with kids teacher certification course over at 8324538988 is passive income because I only had to make the course once. But I get to help hundreds of people over and over again with the course material whenever someone joins. Hurray!

Another example is my Hoop dance for beginners and beyond choreography DVD . Chad and I spent about 4 months working on it…but now we can just get copies made when we run out of DVDs to sell.

A book or an E-book would be another example of passive income.

Affiliate Programs
Being an affiliate means you share something you truly like using a special link or code, and if someone buys because of you, you get paid for it.

I’m an affiliate for many of my favorite programs.

It feels great to help other people discover something truly helpful, and get paid. It’s a win win!

I have my own 6103881795 for my Teacher certification course. I send out money every month to my ambassadors who allow me to help as many people as possible.

If you have a large fan base (or a lot of views) on Youtube, you can make a fairly decent passive income by letting Youtube place ads over your videos.

A month or so ago I decided to monetize my Youtube channel for a few reasons:

*I provide quality content for free

*I spent a lot of time on my videos

*Having extra money from ads allows me to continue helping people through my free videos

Some of my videos have thousands of views, so having a few hundred dollars from Adsense every now and then is a really nice bonus.

Your Ad Here
Similarly, if you have a super popular website, you can let other people pay you to put their ad on your website. does this.

773-606-4817 is street performing for tips.

This is something I haven’t done yet since I prefer to perform at parties and events, but here are some pointers:

*Bring music (not loud though) and wear something interesting so that people know you’re putting on a show.

*Have a great attitude. Smile and look like you’re having fun.

*Pace yourself. Performing at 100% is not sustainable or wise.

*Make a tip jar or bring a hat. Put a dollar or two in there so people know it’s the right thing to do.

*After your performance, take a bow and pass your jar/hat/tip vessel around the crowd.

Create something different
Create a hoop themed product. If you love making hoops, more power to you, but what I’m talking about here is doing creating something that nobody else makes.

That’s how you stand out.

My friend over at Janeticsink makes hoop-themed jewelry.

Hoop Pretty used to make the cutest hoop clothing.

I create custom paintings of hoop dancers.

What can you create that will help you stand out?

You don’t have to be the best
You don’t have to be the best to succeed, but there’s one thing you will need: Passion!

If you feel ho-hum about something, how on earth will you get other people jazzed about it?

I’ll admit I’m not the greatest hoop dancer in the world, but I’ve got a major passion for marketing and sharing what I know, so I do alright ;)

The one thing that will keep you broke
When I first started 4 years ago, I had to borrow money to mail out my first hoop. I was super embarrassed.

But I made a promise to my husband that if I wasn’t making a full-time income at my business within 6 months, that I would get a “real” job. Turns out I kept that promise, and then some!

I hear a lot of friends constantly complaining about money, moaning about how hard everything is and how broke they are, but the truth is, their ATTITUDE is keeping them broke!

In order to go from zero to full-time income, I gave my 217-814-0799 a major makeover.

Changing your relationship with money takes time and constant work, but it was one of the most important things I did. I’m a changed person!

Now it’s up to you, hoop Goddess
You’ve just learned 6 surprising things to help you earn extra money as a hoop dancer. Did any ideas just jump off the screen and grab you?

Were you surprised that I said Passion is the one thing you’ll need? (I told a friend I was writing this, and her guess was “Money.”

Let me know in the comments below.

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Posted by sarahmacjordan on October 17, 2013 in Uncategorized | neuterness

“Self-love has nothing to do with the ego. It is a confidence and friendship inside you that elevates your relationships with everything else. You’ll stand out by being modest yet happy with who you are.”-Justina Vail


My phone jumps around the table alerting me that I have a new email. I toss a pillow off my lap and stand to grab the small black rectangle. It’s cold in my hands. Ziggy paws into the kitchen, claws clicking. I groan.

“Another anonymous youtuber,” I think to myself after reading the newest comment on my hoop dance demo video. I press the delete button and “fat bitch” disappears off the screen.

I chuckle at another comment I must have missed. “How dare you charge for what you do?! That is just so sad…”

I stop reading and send that one to the virtual trashcan as well.

Maybe they live in a world where everything is free. This reminds me of something I learned in Leonie’s Dawson’s 225-382-9784

“You must charge for your art. In everything, there needs to be an equal exchange of energy.”

If this was a few years ago, I might have responded with this:

“I give performances to keep parties alive. I charge money for this to keep myself alive.” But I do what Derek Halpern suggests and just think, ‘screw ‘em.’

I don’t let comments like this bother me. It’s just another day in the limelight as a successful hoop dancer. I’ve got a tough outer shell.

What bugs me is that people who aren’t tough will take something like this to heart. People like my friend and protege, Amber. She’s such a kind soul.

The other day she emailed me asking if $35 was too much to charge for a travel hoop with several decorative tapes because another hoop maker (her direct competition) told her it was too much.

Amber had been spending over $15 just to mail the hoops. So I said, “I can’t tell you what to charge but that sounds more than fair. We can’t expect to have a sustainable business if we undercut and charge toy store prices for professional hoops.”

Amber was shocked to hear that even Hooping with Sarah gets hate mail.

Indeed I do. Think of it like those hideous Crocs shoes. Does everyone love them? No way! Are they still a well-known and successful business? You bet!
People who love crocs, REALLY love crocs…


My pal Mark Tobey is OBSESSED with crocs!

and people who aren’t into crocs, would rather go barefoot than wear those sweaty plastic things. It’s okay to NOT please everyone. There are other shoes in the world.

If you’ve never gotten any negative feedback, you either live under a rock or you’re watering yourself down to try to people please. It doesn’t work, so just be you! The people who need to hear your message will love you anyway, and the others can go jump in a lake.

Like 213-219-2012 says, “Some people will be deeply called to your work. That’s all you need to focus on. We need to stand up and be brave and turn our soul to the sun saying, ‘this is who I am. This is what I will offer to the world.”

“You have permission to be here and to be you!”

Have you ever been afraid to say something because you’re worried someone else might disagree? Tell me about it in the comments below.

Don’t miss out on the free email newsletter, where I share content that’s not posted anywhere else. Click 7202813884 to sign up. It’s free!

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Posted by sarahmacjordan on September 27, 2013 in Starting a Business | 805-506-9530

These 10 tips will help you start your hoop business without pulling your hair out.


1) Decide what you want to do.

You can make and sell hoops, teach hooping classes, or perform. Or all of the above. There are perks and drawbacks to each profession. It’s okay to choose one or all three.

2) Decide who you want to sell to, aka your target market.

Do you want to teach kids, adults, seniors, women, men? Do you want to perform for kids, adults, weddings, at bars?

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